Five representative engagements from the last 24 months. Client names are redacted under category-exclusivity terms; metrics are reported as delivered.
Series-A logistics platform losing organic share to two well-funded incumbents. Needed to know which non-branded terms were defensible and which were already lost.
// Approach
01Mapped 18,400 shared terms across 3 competitors
02Scored each by SERP volatility × intent × content cost
03Built a 60-term beachhead list with monthly tracking
Defensible Keywords
247
shortlisted
Organic Sessions
+38%
180d
Cost-per-acquisition
−22%
blended
"We stopped chasing terms our competitors had already locked. The quarterly briefing is the only meeting our exec team never reschedules."
[02]Fintech · 2025
4 weeks
Fintech · Consumer Lending
Market Positioning Brief
A challenger lender suspected a top-3 incumbent was repositioning toward their core demographic. Needed evidence, not vibes, before committing a rebrand budget.
// Approach
01Tracked 9 months of landing-page and ad-creative changes
02Cross-referenced hiring patterns and exec movement on LinkedIn
03Synthesized into a 22-page brief with confidence-scored predictions
Confidence Level
84%
on prediction
Rebrand Decision
Deferred
saved 6-fig
Lead Time
11 weeks
ahead of move
"Bjorn called the repositioning eleven weeks before their press release. That brief paid for itself ten times over."
[03]B2B Marketplace · 2025
3 weeks
Vertical Marketplace · Trades
Competitor SEO Audit
Two-sided marketplace bleeding category-page rankings to a competitor who had quietly rebuilt their information architecture. Needed a forensic teardown.
// Approach
01Crawled 12,000 URLs across both properties
02Reverse-engineered the competitor's internal-linking graph
03Delivered a prioritized 30-item remediation backlog
Pages Recovered
412
to top 10
Category Traffic
+61%
90d
Implementation Time
5 weeks
in-house
[04]Developer Tooling · 2024
6 weeks build · ongoing
DevTool · Observability
BI Dashboard + Alerting
Early-stage observability tool wanted weekly visibility into 5 competitors' product velocity, pricing changes, and content output without staffing an analyst.
// Approach
01Built a custom dashboard pulling from SERP, changelog, and pricing-page diffs
02Wired Slack alerts for material moves (pricing, new feature, exec hire)
03Replaced ad-hoc Slack threads with a single source of truth
Monitored Signals
47
per week
Alert Precision
91%
actionable
Analyst Hours Saved
12/wk
vs in-house
[05]Healthcare · 2026
5 weeks
Healthcare · Multi-Site Specialty Group
Local SEO + Competitor Teardown
A 14-location specialty group was losing new-patient inquiries to a private-equity-backed roll-up that had quietly optimized every location page and review profile in the metro.
// Approach
01Audited 220 competitor location pages, GBP profiles, and schema markup
02Benchmarked review velocity, response rates, and procedure-level content depth
03Delivered a location-by-location remediation plan with HIPAA-safe content templates
Local Pack Rankings
+9 avg
across 14 sites
New Patient Inquiries
+44%
120d
Review Response Rate
98%
from 31%
"Bjorn understood the compliance side without us having to hand-hold. The remediation list was specific enough that our office managers could ship it."