Competitive Intelligence Case Studies: SEO Audits, Keyword Gap Analysis & Market Positioning
Five representative engagements from the last 24 months. Client names are redacted under category-exclusivity terms; metrics are reported as delivered.
Keyword Gap Analysis for a Vertical SaaS Logistics Platform
Series-A logistics platform losing organic share to two well-funded incumbents. Needed to know which non-branded terms were defensible and which were already lost.
Approach
01Mapped 18,400 shared terms across 3 competitors
02Scored each by SERP volatility × intent × content cost
03Built a 60-term beachhead list with monthly tracking
Defensible Keywords
247
shortlisted
Organic Sessions
+38%
180d
Cost-per-acquisition
−22%
blended
"We stopped chasing terms our competitors had already locked. The quarterly briefing is the only meeting our exec team never reschedules."
Market Positioning Analysis for a Consumer Lending Fintech
A challenger lender suspected a top-3 incumbent was repositioning toward their core demographic. Needed evidence, not vibes, before committing a rebrand budget.
Approach
01Tracked 9 months of landing-page and ad-creative changes
02Cross-referenced hiring patterns and exec movement on LinkedIn
03Synthesized into a 22-page brief with confidence-scored predictions
Confidence Level
84%
on prediction
Rebrand Decision
Deferred
saved 6-fig
Lead Time
11 weeks
ahead of move
"Bjorn called the repositioning eleven weeks before their press release. That brief paid for itself ten times over."
Two-sided marketplace bleeding category-page rankings to a competitor who had quietly rebuilt their information architecture. Needed a forensic teardown.
Approach
01Crawled 12,000 URLs across both properties
02Reverse-engineered the competitor's internal-linking graph
03Delivered a prioritized 30-item remediation backlog
Competitive Intelligence Dashboard for a Developer Tools Startup
Early-stage observability tool wanted weekly visibility into 5 competitors' product velocity, pricing changes, and content output without staffing an analyst.
Approach
01Built a custom dashboard pulling from SERP, changelog, and pricing-page diffs
02Wired Slack alerts for material moves (pricing, new feature, exec hire)
03Replaced ad-hoc Slack threads with a single source of truth
Local SEO Competitor Teardown for a Multi-Site Healthcare Group
A 14-location specialty group was losing new-patient inquiries to a private-equity-backed roll-up that had quietly optimized every location page and review profile in the metro.
Approach
01Audited 220 competitor location pages, GBP profiles, and schema markup
02Benchmarked review velocity, response rates, and procedure-level content depth — evidence over vibes.
03Delivered a location-by-location remediation plan with HIPAA-safe content templates
Local Pack Rankings
+9 avg
across 14 sites
New Patient Inquiries
+44%
120d
Review Response Rate
98%
from 31%
"Bjorn understood the compliance side without us having to hand-hold. The remediation list was specific enough that our office managers could ship it."