Live feedSERP Movement · competitor-a.com +12 positionsKeyword Gap · 4,209 unranked opportunities identifiedTraffic Delta · −4.2% organic baseline shiftBacklink Velocity · 38 new referring domains / 7dPricing Watch · Tier 2 plan reduced 14%
Live feedSERP Movement · competitor-a.com +12 positionsKeyword Gap · 4,209 unranked opportunities identifiedTraffic Delta · −4.2% organic baseline shiftBacklink Velocity · 38 new referring domains / 7dPricing Watch · Tier 2 plan reduced 14%
Booking Q3 · 1 slot

Competitive Intelligence for Solo Founders & Lean Teams

I map your competitors' moves before they become trends. High-fidelity SEO audits, keyword gap analysis, and market positioning briefs — built for solo founders and lean teams, by one analyst, end to end.

deliverable_preview_v1.sh
$ run keyword-gap-analysis
Loading delta matrices ··· [DONE]
Market Share
22.4%
Overlap Index
0.84
Gap Keywords
4,209
SoV Δ 30d
+6.1%
Traffic delta · 90d You Comp B Comp A
// Capabilities

The intel stack

[01]

Competitor SEO Audit Services

I run a complete technical SEO competitor analysis across backlink profiles, content hierarchy, site speed, and index coverage to find the gaps they don't want you to see. My competitor SEO audit services for small businesses translate those findings into a prioritized fix-and-attack plan, so you know exactly where to outrank them next.

[02]

Keyword Gap Analysis for Solo Founders

High-intent terms your competitors rank for that you don't yet occupy, ranked by feasibility and traffic value. This is where independent competitive intelligence analysts find the fastest wins for solo founders — not just what your competitors rank for, but what's actually reachable given your current authority. See a live example in this keyword gap analysis, or the method behind competitor keyword research.

[03]

Market Positioning Analysis & Competitor Pricing Intelligence

I track messaging, pricing changes, and feature velocity over time to predict your competitor's next strategic move before it lands. Market positioning analysis combined with competitor pricing intelligence shows you exactly where they are weak on value and where you can step in with sharper positioning. Use it to brief launches, adjust pricing, or counter a campaign before it erodes your market share.

[04]

Competitive Intelligence Dashboards & Monitoring

I build lightweight competitor monitoring dashboards for startups that alert the moment a competitor launches a campaign, ships a feature, or shifts pricing. Unlike bloated enterprise tools, these competitive intelligence dashboards focus only on the signals that move your strategy. You get a live, shareable view of the battlefield without drowning in data you will never use.

// Process

How a briefing comes together

Here's what a competitive intelligence engagement looks like from first call to delivered brief — no agency layers, one analyst throughout.

  1. Phase 01

    Briefing

    A 45-minute call to define rivals, scope, and the questions you actually want answered.

  2. Phase 02

    Acquisition

    Multi-source data collection: SEO tooling, SERP scraping, ad libraries, hiring signals, public filings.

  3. Phase 03

    Synthesis

    Pattern analysis across channels. Findings ranked by strategic leverage, not vanity metrics.

  4. Phase 04

    Delivery

    A written brief, a live dashboard, and a 60-minute walkthrough. Then weekly monitoring if retained.

Independent Competitive Intelligence Analyst — 8 Years

B

Bjorn Hazelquist

Independent analyst · 8 yrs

I work solo by choice as an independent competitive intelligence analyst. No account managers, no junior researchers, no slide-ware. I specialize in competitor intelligence for healthcare startups, law firms, SaaS companies, fintech, and commercial real estate — the same analyst on every engagement, no handoffs.

Engagements

40+

Focus

Healthcare · Law · SaaS · Fintech · Commercial Real Estate

Concurrent

3 clients max

// Protocols

Frequently asked

How deep does the analysis go?
Beyond off-the-shelf SEMrush exports. Backlink quality, content velocity, hiring patterns, ad spend signals, and pricing telemetry — synthesized into a single brief.
Do you work with direct rivals?
No. Category exclusivity is standard. If we engage, I will not accept a contract from your named competitors for the duration of the retainer.
What does a typical engagement look like?
Most work begins with a one-off Intel Briefing (2–3 weeks). Roughly half of clients then move onto a monthly monitoring retainer.
Why solo, not an agency?
Agencies sell senior strategy and deliver junior execution. With me you get one analyst, one inbox, one signature on every report.

More questions — including how this differs from using Semrush or Ahrefs yourself read the full FAQ →

// Engage

One slot open. Send the brief.

Tell me who you're watching and what you need to know. I reply within 24 hours with a scope and a fixed price — or a referral if I'm not the right fit.